Staff engagement can make or break your company. Here's why it's so important

Great staff engagement has proven to hold the power to build valuable relationships at work and create a healthy environment that promotes innovation, productivity and collaboration.

But the big question is; How do you keep your staff engaged in a time when the world is shifting to new working structures? You probably have an idea or two, so let’s dive in with some options on how to keep your staff engaged and why it’s so crucial to business success.

Why should you keep your staff engaged?

There are many ways you can engage your staff. However, knowing why this is important is the key to driving that momentum.

Understanding your staff is essential because it helps you get to know them better, allowing you to engage them both on a mental and emotional level. Employees will often detect passive engagements; therefore, being very intentional and showing a genuine interest in them will go a long way in helping you build relationships with them that matter.

Make everyone feel valued, appreciated, and acknowledged at work. This will holistically contribute to the bigger picture of your company. Engaged employees are motivated to work hard, which has a ripple effect on your company's bottom line and success. These kinds of employees will often feel loyal. Why? Because of the genuine sense of belonging. A plus to you; you get to keep your highly skilled employees who, in turn, help you attract quality new talent. This is such a great value add because it makes it easier for you to onboard new staff, given that you will be hiring based on growth rather than a scarcity of personnel.

Staff engagement is vital for all industries, but I want to point out the bespoke importance to recruitment teams. An engaged employee will feel motivated enough to hit and exceed their targets because they feel seen and have a sense of belonging and purpose.

Leadership is an essential skill in building valuable engagement

Although all these benefits are very enticing, building valuable engagements at work takes time and requires excellent leadership. In fact, leadership has a considerable role to play when it comes to intentional staff engagement. Leaders have a responsibility to make their staff feel heard, supported, empowered and motivated. Don’t underestimate how staff well-being and perception of you and your company affect your business growth.

So, here is a challenge for you; I want you to spend some time assessing how engaged you are with your staff, and if you need to rebuild your engagement with them, the good news is you can start today. Let’s develop a plan, book a call with me today!


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